Marketing Trainee/Executive

Responsibilities:  

• Building traditional marketing & digital campaigns to inform, engage, and inspire the target audience to achieve particular objectives  

• Driving traffic and producing a priceless customer experience with digital marketing techniques.  

• Managing any digital and traditional marketing platform with a number of marketing tools.  

• Making sure conversion points are optimized and creating efficient user funnels.  

• Incorporating the organization's SEO strategy into all web-based marketing campaigns and teaching others to do the same.  

• Working together with the marketing team to design and implement marketing strategies.  

• When necessary, collaborating with other creative teams inside or outside the firm to support marketing efforts.  

• Ensuring that all internal and external communications for digital and traditional marketing are efficiently distributed.  

• Utilizing the data to optimize performance while identifying and reviewing trends and insights from the analysis of digital indicators.  

• Measuring metrics like ROI and key performance indicators to report on the effectiveness of digital and other marketing activities and provide useful insights  

• Ensuring that the team as a whole abides by all applicable marketing and copyright laws, Sika brand guidelines as well as acknowledged professional standards.  

• Customer and Marketing Surveys. 

• Coordinating, overseeing, and carrying out a variety of responsibilities, such as choosing materials, offering more thorough consultations, speaking with architects or contractors, and being there throughout installation.  

• Influence Buying decisions  

• Dealing with customers demands and expectations via negotiation.  

• Provide a range of Information, technical reports, information on regulations, details of tests and certifications, installation guidelines, pricing and availability.  

• Invest time in creating and maintaining strong customer connections in addition to creating and chasing new leads.  

• Writing and maintaining accurate records and documentation. These might comprise sales and target records, client and project data, quotes, and growth opportunities.  

• Attendance at sales and planning meetings, presentations, seminars, site meetings, and industry exhibitions.  

• Customer Complaint Handling. 

Knowledge, Skills and Ability:  

• Outstanding knowledge of all digital marketing channels and social platforms.  

• Excellent understanding of the importance of trending topics, user experience and user habits.  

• Proven success with SEO, social media, and email marketing strategies.  

• Excellent data and metric analysis abilities.  

• Good time management and organizational skills with the ability to delegate and prioritize work across multiple projects.  

• Experience collaborating with others on digital marketing campaigns.  

• Proven ability to establish targets and manage budgets.  

• With the agreement of senior management, the creative creation of marketing-related initiatives such commercials, websites, promotional materials, and digital marketing.  

• Modify marketing plans and initiatives as needed in response to data gathered and other feedback.  

• Possessing proficiency with a variety of software programs, such as Office 365 (Excel, Word, and PowerPoint), Hootsuite, Google Business Tools, including Analytics, Keyword Builder, Data Studio, Salesforce, Adobe Suite, YouTube, Facebook Ad Manager.  

• Usage of Illustrator design software. 

• Coral Draw for packaging and design.